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Nielsen Says iPad Owners Are Younger, And Kindle Buyers Are More Intelligent
According a new study, your age, gender and intelligence may both be factors in which type of e-reader or tablet you end up purchasing. Nielsen, the same company behind TV ratings numbers, talked with...
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Nielsen Documents Who Texts The Most
Over the last five years or so it seems that everyone is texting. I’m not sure whether it is the sheer convenience of just banging out a few words for communication, the fact we are becoming anti...
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HDTV Viewing: The Numbers
After roaming the stores the last few weekends, and seeing the shopping craziness begin, I took notice of what people were purchasing. Overwhelmingly, the most popular purchase was High Definition,...
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Do DVR Users Really Skip Commercials?
I’m a big DVR advocate as I believe it optimizes my television viewing and I spend less time in front said television. Commercials eat up a lot of time, especially during sporting events, and I am a...
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How Smartphones Are Changing Men
A new survey from Spike TV helps corroborate what many of us have believed for a while — that mobile devices are actually changing people. In this case, the subjects are smartphones and the modern...
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Nielsen: Web Video Is Killing TV
In a news item that should surprise no one, research from Nielsen reveals that higher web video viewing leads to less television watching. There’s even a handy chart, so if there’s any doubt, this must...
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43% Of All Mobile Users Have Smartphones (And More of Those Are Androids)
Interesting Q3 stats from Nielsen confirm what we all knew to be true — the use of smartphones is growing. At this point, way more than a third of all mobile users have a smartphone, at 43 percent —...
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Kids Flock to Tablets, But Games Come Before Education
When you have kids, finding activities to occupy their excitable little minds can be a challenge. Sometimes books, toys or cartoons aren’t enough. Luckily for parents, there are tablets. According to a...
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91% Of Recent Smartphone Buyers Chose iOS or Android, Nielsen Says
Android and iOS are currently dominating the U.S. mobile landscape — that much we already knew — but new data from Nielsen suggests that 91% of U.S. consumers who made a smartphone purchase during the...
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Nielsen Says Gamers Most Excited For Assassins Creed III, Halo 4
In what seems to be a shock to a lot of gamers, a study by Nielsen shows that gamers are most excited for titles from familiar franchises. Ranking atop Nielsen’s list are Halo 4 (#1 for the Xbox 360)...
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More Women Carrying Smartphones Than Men, Study Finds
A new report from Nielsen found that a greater percentage of women are carrying smartphones than men — although the difference is just a few tenths of a percentage point. The research group found that...
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Smartphone Owners Turn to Mobile Apps to Enhance Shopping Experience
It’s no wonder stores like Best Buy are struggling. A new report from Nielsen found that 47 percent of all smartphone owners in the United States using shopping applications such as eBay Mobile,...
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Your Kids Probably Want an Apple Product During the Holidays
Nielsen just released a study that analyzed what tech products U.S. kids between the ages of 6 and 12, and above 13, want during the next six months. The study is performed annually to gauge, in a...
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Nielsen to Begin Counting Web-Linked Device Viewing
Nielsen, the company responsible for figuring out which TV shows are viewed the most, has confirmed it will begin monitoring non-traditional viewing mediums such as gaming consoles and smart TVs....
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Wearables Are Still Too Expensive, Report Says
What’s it going to take for the wearable market to really heat up? If you’re into exercise or consider tech a hobby, you might already own a wearable like the Nike+ FuelBand, FitBit Flex, Jawbone Up...
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Orange is the New Black ratings revealed by Nielsen
After years of speculation, we finally have some solid numbers on just how well streaming shows do on services such as Netflix and Hulu. Speaking at the Consumer 360 conference this week in Las Vegas,...
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